prototypeverything… Yes, that’s a typo, but on purpose. When we prototype, we don’t just imagine possibilities, but we bring them to life. That’s how we uncover the things we’d otherwise miss. My approach to design is to try things out, build them, and see what happens. You’ll be surprised what you discover. I bring this mindset to every team I work with: thinking by making, learning by doing, and turning first ideas into better ones.
My name is Guus Baggermans and I’m a digital artist who loves creating artworks to change people’s perception of time & Principal Designer at argodesign, a global design agency.
My focus is on building experiential prototypes to understand, inspire and communicate experiences that leave a smile on people’s faces.
At argodesign I drive and direct technical facing UX design for anything from animation movie production pipelines to public transport, water management and even geological analysis. I like to keep pushing boundaries of design simulations using the latest (AI) technologies.
Buttons are my passion so at night my hands compose #bedtimebeats under the name Mo-Z.
As a co-host of the podcast Let's fix things Joe Fletcher and I assess and discuss the impact of technological innovation on the landscape of business and design.
In the past I was one of the founders of Raft, a strategy and design consultancy in Amsterdam, and previously interaction designer at frog.
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